Pinfluence (PDF)

How to effectively use Pinterest to market your business,
product, or service

Pinterest, the rapidly growing social networking site that
allows users to post and share images and videos on "pinboards" (a
collection of "pins," usually with a common theme), is
providing businesses and savvy entrepreneurs with a new platform to
market their products and services. And, as with any new platform,
learning what works best and what doesn't when it comes to
marketing can be a challenge. Pinfluence is a complete guide
to Pinterest marketing that will teach you how to effectively raise
awareness for your brand, product, or service, drive traffic from
Pinterest to your website, and connect with current and potential
customers.

You will learn:

* How to create a powerful Pinterest profile, your Pinterest
brand strategy, set up boards, pin and repin images, and get into
conversations in the Pinterest user interface.

* Pinterest marketing techniques, including great content
creation, how to optimize websites and blogs for pinning, and how
to start growing your followers.

* How to integrate Pinterest with other social media tools
(including Facebook, Twitter, and blogs) and how to track trends
and monitor conversation on Pinterest.

* Advanced Pinterest marketing techniques, including how to grow
your audience, how to use the Pinterest iPhone app, advice for
special types of businesses (B2B companies and nonprofits), and how
to make your pins and boards "sticky" so they capture
public attention and influence people to change their
behavior.

* Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of
companies like Whole Foods, Gilt, West Elm and others, and harness
the marketing power of Pinterest to grow their business.