Proceedings of the 1993 World Marketing Congress / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)

Name: Proceedings of the 1993 World Marketing Congress / Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand: Springer-Verlag GmbH
SKU: 74041765
Price: 153.99 EUR
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(Sprache: Englisch)

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Proceedings of the 1993 World Marketing Congress / Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on...

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.¿

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Bibliographische Angaben

2015, 2015, 675 Seiten, Englisch
Herausgegeben: M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem
Verlag: Springer-Verlag GmbH
ISBN-10: 3319173235
ISBN-13: 9783319173238
Erscheinungsdatum: 20.06.2015

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