Process-based Strategic Planning (PDF)
(Sprache: Englisch)
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also...
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also...
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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
Autoren-Porträt von Rudolf Grünig, Richard Kühn
Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.
Bibliographische Angaben
- Autoren: Rudolf Grünig , Richard Kühn
- 2010, 6th ed. 2011, 358 Seiten, Englisch
- Übersetzer: Anthony Clark
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3642167152
- ISBN-13: 9783642167157
- Erscheinungsdatum: 16.11.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 4.75 MB
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Sprache:
Englisch
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