Product Analytics (ePub)
Applied Data Science Techniques for Actionable Consumer Insights
(Sprache: Englisch)
Use Product Analytics to Understand Consumer Behavior and Change It at Scale
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne...
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne...
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Use Product Analytics to Understand Consumer Behavior and Change It at Scale
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.
Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust.
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.
Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust.
- Develop core metrics and effective KPIs for user analytics in any web product
- Truly understand statistical inference, and the differences between correlation and causation
- Conduct more effective A/B tests
- Build intuitive predictive models to capture user behavior in products
- Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data
- Improve response through uplift modeling and other sophisticated targeting methods
- Project business costs/subgroup population changes via advanced demographic projection
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Autoren-Porträt von Joanne Rodrigues
Joanne Rodrigues is an experienced data scientist with master's degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.
Bibliographische Angaben
- Autor: Joanne Rodrigues
- 2020, 1. Auflage, 448 Seiten, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0135258634
- ISBN-13: 9780135258637
- Erscheinungsdatum: 27.08.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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