Reputation Management / Management for Professionals (PDF)

Name: Reputation Management / Management for Professionals
Brand: Springer-Verlag GmbH
SKU: 37056226
Price: 54.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Sabrina Helm , Christopher Storck , Kerstin Liehr-Gobbers

Schreiben Sie einen Kommentar zu "Reputation Management / Management for Professionals".

Reputation Management / Management for Professionals, Sabrina Helm, Christopher Storck, Kerstin Liehr-Gobbers

Merken

Mehr zum Inhalt Video

eBook (pdf) 54.99 €

Buch (Gebunden) 54.99 €

sofort als Download lieferbar

Bestellnummer: 37056226

eBook (pdf) 54.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Reputation Management / Management for Professionals (PDF)“

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?