Small Business Management / Springer Texts in Business and Economics (PDF)
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For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager - both its challenges and its rewards.
For postgraduate students that are keen to 'make a difference', this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such asaccountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
Sophie Reboud is professor of Entrepreneurship, Strategy and Management of Innovation at the Burgundy School of Business in Dijon, France and an honorary Research Fellow at the University of Western Australia. She has fifteen years of experience as a researcher and consultant in the field of management and strategy of small firms. Originally trained as an agronomist she served as a research engineer for École Nationale Supérieure des Mines de Paris for five years, and completed her PhD
- Autoren: Tim Mazzarol , Sophie Reboud
- 2019, 4th ed. 2020, 579 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 9811395098
- ISBN-13: 9789811395093
- Erscheinungsdatum: 21.11.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 17 MB
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