Smart Green (PDF)

"Do you think going green will give you a competitive advantage,
even save you money? Do you think your customers are more likely to
buy if you are green? Do you want to do better by the environment
and your community? If so, you are not alone. Many feel the need to
go green. Jonathan Estes in Smart Green turns this need into value
and lays out the steps for going green.?Read it and get ahead of
your competition and the green tsunami sweeping the country."

--Frank Phoenix, PE, LEED-AP, Partner, Greenbridge
Developments, LLC

"Estes's book articulates the opportunities, challenges, and
trends of the blossoming conscious consumer movement using
insightful research to make the case for growing a green business.
His compendium examines and dissects our cultural shift in which a
handful of people are optimists, many are ambivalent, and everyone
is a skeptic."

--David Lubensky, President, Bagatto, Inc.

"Smart Green is a very practical guide for getting started with
greening your company. Estes has taken the principles of business
planning and applied them to a very complex subject. Worth the
read."

--Michael Knupp, former CEO, The RETEC Group, and former
member, World Business Council for Sustainable Development

"Estes's Smart Green is a great resource for small to mid-size
enterprises that want to make measurable improvement in performance
and align themselves with the global green wave. From strategic
planning to practical how-to examples, Estes demonstrates how we
can go green and make some too."

--Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro
(NC) Chamber of Commerce, and Executive Director, Foundation for a
Sustainable Community