Smarter Startup, The / Voices That Matter (PDF)

Name: Smarter Startup, The / Voices That Matter
Brand: Pearson ITP
SKU: 124443409
Price: 17.00 EUR
Availability: OnlineOnly

A Better Approach to Online Business for Entrepreneurs (Sprache: Englisch)

Autoren: Neal Cabage , Sonya Zhang

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Smarter Startup, The / Voices That Matter, Neal Cabage, Sonya Zhang

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Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take...

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Why some entrepreneurs are luckier than others

How to anticipate success or failure before you begin

Why timing is everything for a startup

Strategic positioning to beat the competition

Building a business that cannot be commoditized

Methods for Improving user engagement and profits

This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Autoren-Porträt von Neal Cabage, Sonya Zhang

Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya's research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.