Strategy and Success Factors of Business Schools (PDF)
(Sprache: Englisch)
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview...
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Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
Contents
- The Market for Higher Education
- Assessing Institutional Success in Higher Education
- Mission Statements in Higher Education
- Strategic Groups in Higher Business Education
- Evaluating Success in Higher Business Education
Target Groups
Researchers and students in the field of business studies with a focus on management, controlling,and marketing of higher education as well as strategic management
The Author
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.
Autoren-Porträt von Anne Kathrin Adam
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.
Bibliographische Angaben
- Autor: Anne Kathrin Adam
- 2016, 1st ed. 2016, 262 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3658145196
- ISBN-13: 9783658145194
- Erscheinungsdatum: 04.07.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.76 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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