The Advertising Age Encyclopedia of Advertising (PDF)
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia...
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
- Autoren: John Mcdonough , Karen Egolf
- 2015, 2000 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1135949069
- ISBN-13: 9781135949068
- Erscheinungsdatum: 18.06.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 66 MB
- Mit Kopierschutz
- Vorlesefunktion
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