The Digital Playbook: How to win the strategic technology game / FT Publishing International (ePub)

Name: The Digital Playbook: How to win the strategic technology game / FT Publishing International
Brand: PEARSON HIGHER EDUCATION
SKU: 149023625
Price: 19.60 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Stephen J. Andriole

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The Digital Playbook: How to win the strategic technology game / FT Publishing International, Stephen J. Andriole

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How to understand and think about key technology issues and decisions facing your organisation.

This highly readable, no-nonsense playbook will help managers and executives understand the major trends affecting digital technology so you are...

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How to understand and think about key technology issues and decisions facing your organisation.

This highly readable, no-nonsense playbook will help managers and executives understand the major trends affecting digital technology so you are prepared to make the right strategic decisions for your organisation. With case studies and practical guidance, it's split into short sections you can dip into at any time. It gets right to the point of what you need to know, helping you build a mindset for making better strategic technology decisions.

Identify what you need to know to make the business and technology decisions and investments.

Learn how to think effectively about key technology issues, like innovation, strategy, outsourcing and program management.

Understand how companies must manage changes well, and what happens if companies manage changes poorly.

Build a mindset to cope with an ever-changing competitive environment driven by emerging digital technology.

Autoren-Porträt von Stephen J. Andriole

Stephen J. Andriole was the Director of the Cybernetics Technology Office of the Defense Advanced Research Projects Agency (DARPA). He was the Chief Technology Officer and Senior Vice President of Safeguard Scientifics, Inc. and the Chief Technology Officer and Senior Vice President at Cigna Corporation. He is an entrepreneur and investor in technology start-ups. He's an active consultant to industry and government. He has founded several technology companies and served on countless technology company boards of directors.