The Marketisation of Higher Education / Marketing and Communication in Higher Education (PDF)
Concepts, Cases, and Criticisms
(Sprache: Englisch)
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and...
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Autoren-Porträt
John D. Branch is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.Bryan Christiansen is President of Global Research Society LLC in Colorado Springs, USA.
Bibliographische Angaben
- 2021, 1st ed. 2021, 466 Seiten, Englisch
- Herausgegeben: John D. Branch, Bryan Christiansen
- Verlag: Springer International Publishing
- ISBN-10: 303067441X
- ISBN-13: 9783030674410
- Erscheinungsdatum: 03.05.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.84 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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