The Pocketbook of Audience Research (ePub)

Name: The Pocketbook of Audience Research
Brand: Taylor & Francis
SKU: 151743363
Price: 27.30 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Joke Hermes , Linda Kopitz

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Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

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Autoren-Porträt von Joke Hermes, Linda Kopitz

Joke Hermes is a Dutch media and cultural studies researcher. She has published widely on popular culture, audience research and feminist analysis of gender and diversity. Currently, she is a Professor of Practice-based Research in Media, Culture and Citizenship at Inholland University; she teaches media studies at the University of Amsterdam. She was Founding Editor of the European Journal of Cultural Studies. Her most recent book is Cultural Citizenship and Popular Culture: The Art of Listening.

Linda Kopitz combines her professional experience as a creative director with her academic research on technology and everyday meaning-making. Her PhD research - situated between urban studies and media studies - explores the entanglement between real and virtual environments in sustainable architecture. As an interdisciplinary and practice-based scholar, she currently works as a Lecturer in Cross-Media Culture in Germany and The Netherlands. In parallel, she continues her professional work, with a specific focus on the sensory dimensions of communication.