Tourist Destination Management / Tourism, Hospitality & Event Management (PDF)
Instruments, Products, and Case Studies
(Sprache: Englisch)
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and...
sofort als Download lieferbar
eBook (pdf)
219.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Tourist Destination Management / Tourism, Hospitality & Event Management (PDF)“
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Autoren-Porträt
Nazmi Kozak is a Professor in the Faculty of Tourism at Anadolu University, Turkey. He holds both Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, the history of tourism, and bibliometrics. He is the editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research. He has attended several universities in the United States as a visiting scholar.Metin Kozak is a Professor in the School of Tourism at Dokuz Eylül University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been a visiting scholar at various universities in the United States, Europe, and Asia.
Bibliographische Angaben
- 2019, 1st ed. 2019, 324 Seiten, Englisch
- Herausgegeben: Nazmi Kozak, Metin Kozak
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030169812
- ISBN-13: 9783030169817
- Erscheinungsdatum: 27.04.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 14 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Tourist Destination Management / Tourism, Hospitality & Event Management"
Schreiben Sie einen Kommentar zu "Tourist Destination Management / Tourism, Hospitality & Event Management".
Kommentar verfassen