Ultimate Web Marketing Guide, The (PDF)

The up-to-date, "A-to-Z" bible for everything related to web, online, mobile, and social marketing-from planning through metrics!

• Entirely original content-not a compilation of previously published material
• Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more
• Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy-and measure the results

The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn't a "quick guide"! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results. The Ultimate Web Marketing Guide contains full sections on:

• Search Engine Optimization, including advanced techniques
• Pay-Per-Click advertising
• Mobile marketing, including mobile-friendly sites and mobile advertising
• Social media, including marketing on Facebook, MySpace, and Twitter
• "PR 2.0", including new source development and online media rooms
• Email marketing
• Blog marketing
• Audio, video, and podcast marketing
• Online marketing management, including budgeting and analytics

Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.