Visual Marketing (ePub)

Effective creative strategies and campaigns for business owners
or marketers

Whether it's on the Web, in a book, or live in-person, the most
effective solutions are those that unexpectedly grab our attention.
David Langton and Anita Campbell identify eye-catching and
thought-provoking marketing and PR tips, ideas, and creative
"stunts." This compendium of winning ideas will inspire small
business leaders, creative professionals, and students.
Award-winning visual communication designer David Langton has
worked for a range of businesses from Fortune 500 leaders to small
businesses. Anita Campbell, an internationally known small business
expert, reaches over 2 million small business owners and
stakeholders annually.

Through case studies, photos, and illustrations, Visual
Marketing displays creative marketing campaigns that brought
attention to small businesses in unique, compelling, and unexpected
ways.

* Online visual marketing solutions may include apps, interactive
games tools and modules; infographics; HTML emails / e-newsletters;
widgets; YouTube videos; flash animation; social networking
campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;
projected signage; PowerPoint / keynote presentations

* In print solutions may include brochures, flyers; annual
reports; books; direct mail, post cards; newsletters; invitations;
letters; press releases; infographics

* On-site, giveaways, exhibit, and tradeshow solutions may
include live events and performances; signs; billboards; exhibits;
banners; tent cards; posters; plasmas screens; kiosks; giveaways:
tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic
wraps

With Visual Marketing, you'll discover 99 powerful
strategies for capturing the attention of your potential
customers.