Website Optimization (PDF)

Step-by-step instructions for executing a website testing and
optimization plan

Website optimization is can be an overwhelming endeavor due to
the fact that it encompasses so many strategic and technical
issues. However, this hands-on, task-based book demystifies this
potentially intimidating topic by offering smart, practical, and
tested instructions for developing, implementing, managing, and
tracking website optimization efforts. After you learn how to
establish an optimization framework, you then dive into learning
how to develop a plan, test appropriately and accurately, interpret
the results, and optimize in order to maximize conversion rates and
improve profits.

* Zeroes in on fundamentals such as understanding key metrics,
choosing analytics tools, researching visitors and their onsite
behavior, and crafting a plan for what to test and optimize

* Walks you through testing and optimizing specific web pages
including the homepage, entry and exit pages, product and pricing
pages, as well as the shopping cart and check-out process

* Guides you through important optimization areas such as
optimizing text and images

* Addresses advanced topics including paid search optimization,
Facebook fan page optimization, rich media, and more

* Includes a companion website that features expanded examples,
additional resources, tool reviews, and other related
information

Full of interesting case studies and helpful examples drawn from
the author's own experience, Website Optimization: An Hour a
Day is the complete solution for anyone who wants to get the
best possible results from their web page.