Werbung & Marketing
Influencer Marketing for Brands
Aron Levin
49.49 €
Perceived Brand Localness
Jörg Igelbrink
54.99 €
Principles of Marketing
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
82.50 €
Consumer Behavior
Michael R. Solomon
88.00 €
Branded Protest
Ingeborg Bloem, Klaus Kempenaars
31.90 €
Marketing: An Introduction, Global Edition
Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
81.40 €
Handel und Internationales Marketing Retailing and International Marketing / Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann
54.99 €
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller, Vanitha Swaminathan
88.80 €
54.99 €
Digital Marketing
Dave Chaffey, Fiona Ellis-Chadwick
170.50 €
153.99 €
Market Segmentation Analysis
Sara Dolnicar, Bettina Grün, Friedrich Leisch
52.50 €
54.99 €
Management for Professionals / User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
82.49 €
Entertainment Science
Thorsten Hennig-Thurau, Mark B. Houston
98.99 €
Corporate Diversity Communication Strategy
Roxana D. Maiorescu-Murphy
109.99 €
From Impossible to Inevitable
Aaron Ross, Jason Lemkin
32.40 €
The Trend Forecaster's Handbook
Martin Raymond
44.30 €
The Role of Origin of Fame in Influencer Branding
Julia Sinnig
54.99 €
Social Customer Relationship Management
Rainer Alt, Olaf Reinhold
71.49 €