5€¹ Rabatt bei Bestellungen per App

Menü
Alle
Direkt bestellen
Wunschlisten
Warenkorb

Ihre Suche nach „Brand“ in „Medien- & Kommunikationswissenschaften“

 
 
 
 
Mehr Filter Filter
Filter
125 Artikel
Consumer Perception of Internal Brand Extension

Consumer Perception of Internal Brand Extension

Victoria Homeier

0 Sterne
eBook (ePub)

15.99 €

Download bestellen
Erschienen am 08.01.2018
sofort als Download lieferbar
Transforming Our Image, Building Our Brand

Transforming Our Image, Building Our Brand

Valerie J. Gross

0 Sterne
eBook (ePub)

49.90 €

Download bestellen
Erschienen am 08.11.2012
sofort als Download lieferbar
Transforming Our Image, Building Our Brand

Transforming Our Image, Building Our Brand

Valerie J. Gross

0 Sterne
eBook (ePub)

49.90 €

Download bestellen
Erschienen am 08.11.2012
sofort als Download lieferbar
What do you think about Brand Communities?

What do you think about Brand Communities?

Bastian Storch

0 Sterne
eBook (pdf)

18.99 €

Download bestellen
Erschienen am 26.09.2008
sofort als Download lieferbar
NIVEA. What makes the Brand so successful?

NIVEA. What makes the Brand so successful?

Tugba Seckin

0 Sterne
eBook (pdf)

13.99 €

Download bestellen
Erschienen am 16.09.2013
sofort als Download lieferbar
Managing the multi-brand conglomerate of LMVH

Managing the multi-brand conglomerate of LMVH

Jon Gruda

0 Sterne
eBook (ePub)

13.99 €

Download bestellen
Erschienen am 01.12.2011
sofort als Download lieferbar
Strategic e-brand management for small enterprises

Strategic e-brand management for small enterprises

Alexandre Georjon, Antoinette Schroots

0 Sterne
eBook (ePub)

36.99 €

Download bestellen
Erschienen am 11.02.2004
sofort als Download lieferbar
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption

Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption

Silviya Stamenova

0 Sterne
eBook (pdf)

15.99 €

Download bestellen
Erschienen am 17.09.2018
sofort als Download lieferbar
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands

Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands

Hellen Dreeves

0 Sterne
eBook (ePub)

29.99 €

Download bestellen
Erschienen am 09.09.2014
sofort als Download lieferbar
Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry

Shahriyar Humbatov

0 Sterne
eBook (pdf)

Statt 46.30 € 22

34.99 €

Download bestellen
Erschienen am 01.10.2015
sofort als Download lieferbar
The Impact of Creative Arts on the Brand

The Impact of Creative Arts on the Brand

Nick Birch

0 Sterne
eBook (ePub)

13.99 €

Download bestellen
Erschienen am 04.03.2014
sofort als Download lieferbar
Use of Internet as a Brand Building Tool

Use of Internet as a Brand Building Tool

Richards Macdonald

0 Sterne
eBook (pdf)

5.99 €

Download bestellen
Erschienen am 22.04.2013
sofort als Download lieferbar
The influence of culture on brand positioning strategy

The influence of culture on brand positioning strategy

Guido Maiwald

0 Sterne
eBook (ePub)

13.99 €

Download bestellen
Erschienen am 08.02.2013
sofort als Download lieferbar
The Impact of Web 2.0 on Brand Management

The Impact of Web 2.0 on Brand Management

Sandra Spindler

0 Sterne
eBook (ePub)

15.99 €

Download bestellen
Erschienen am 18.07.2012
sofort als Download lieferbar
Iconicity in brand names. An analysis of TV ads

Iconicity in brand names. An analysis of TV ads

Nicole Eismann

0 Sterne
eBook (pdf)

13.99 €

Download bestellen
Erschienen am 31.03.2016
sofort als Download lieferbar
Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Daniela Rothhan

0 Sterne
eBook (ePub)

13.99 €

Download bestellen
Erschienen am 27.10.2016
sofort als Download lieferbar
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising

When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising

Bengü Basbug

0 Sterne
eBook (pdf)

39.99 €

Download bestellen
Erschienen am 06.05.2019
sofort als Download lieferbar
The Potential of Influencer Marketing for Tour Operators to Increase Brand Value

The Potential of Influencer Marketing for Tour Operators to Increase Brand Value

Alina F.

0 Sterne
eBook (pdf)

29.99 €

Download bestellen
Erschienen am 07.09.2020
sofort als Download lieferbar
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

Lily Marfisi

0 Sterne
eBook (ePub)

36.99 €

Download bestellen
Erschienen am 19.08.2015
sofort als Download lieferbar
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry

Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry

Melanie Hahn

0 Sterne
eBook (pdf)

15.99 €

Download bestellen
Erschienen am 13.08.2018
sofort als Download lieferbar
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality

Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality

Hendrik Arnold

0 Sterne
eBook (ePub)

18.99 €

Download bestellen
Erschienen am 22.02.2013
sofort als Download lieferbar
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers

Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers

Raphael Städtler

0 Sterne
eBook (pdf)

36.99 €

Download bestellen
Erschienen am 19.04.2011
sofort als Download lieferbar
The Politics of Time and Youth in Brand India / Diversity and Plurality in South Asia

The Politics of Time and Youth in Brand India / Diversity and Plurality in South Asia

Jyotsna Kapur

0 Sterne
eBook (pdf)

34.50 €

Download bestellen
Erschienen am 15.10.2013
sofort als Download lieferbar
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan

The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan

Faizan Khan

0 Sterne
eBook (pdf)

29.99 €

Download bestellen
Erschienen am 15.10.2018
sofort als Download lieferbar
Save the Whales - Don't Cry for Them! How the Social Movement Brand 'Sea Shepherd Conservation Society' Eludes Compassion Fatigue through Branding

Save the Whales - Don't Cry for Them! How the Social Movement Brand 'Sea Shepherd Conservation Society' Eludes Compassion Fatigue through Branding

Marcel Weigel

0 Sterne
eBook (pdf)

36.99 €

Download bestellen
Erschienen am 10.03.2016
sofort als Download lieferbar
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

Florian Mayer

0 Sterne
eBook (ePub)

18.99 €

Download bestellen
Erschienen am 14.05.2003
sofort als Download lieferbar
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products' market?

How to make a Western brand successful in China: should it rely on its Western image or adapt to its products' market?

Isabelle Idrac

0 Sterne
eBook (pdf)

36.99 €

Download bestellen
Erschienen am 08.08.2013
sofort als Download lieferbar
A Branded World -The Importance of Public Relations Over Advertising in Brand Building / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 99
Bd. Band 99

A Branded World -The Importance of Public Relations Over Advertising in Brand Building / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 99

Romina Müller

0 Sterne
eBook (ePub)

5.99 €

Download bestellen
Erschienen am 13.07.2011
sofort als Download lieferbar
The Marketing of Academic, National and Public Libraries Worldwide

The Marketing of Academic, National and Public Libraries Worldwide

David Baker, Patrick Lo

0 Sterne
eBook (ePub)

96.60 €

Download bestellen
Erschienen am 30.01.2024
sofort als Download lieferbar
ChatGPT in PR, Social Media und Employer Branding

ChatGPT in PR, Social Media und Employer Branding

Oliver Erb

0 Sterne
eBook (ePub)

16.99 €

Download bestellen
Erschienen am 03.11.2023
sofort als Download lieferbar