Business Analytics
Combining data, analysis and judgement to inform decisions
(Sprache: Englisch)
This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
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This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
Inhaltsverzeichnis zu „Business Analytics “
Chapter 1: How Data And Analytics Can Enhance Human Decision-Making In OrganisationsChapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And Analytics
Chapter 3: Preparing To Work With Data
Chapter 4: Analysis Fundamentals
Chapter 5: Communicating Analytical Results
Chapter 6: Marketing Analytics
Chapter 7: HR / People Analytics
Chapter 8: Operational Analytics
Chapter 9: Financial Analytics
Chapter 10: The Future Of Data And Analytics
Autoren-Porträt von Mary Ellen Gordon
Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.
Bibliographische Angaben
- Autor: Mary Ellen Gordon
- 2023, XIV, 220 Seiten, Maße: 19,1 x 23,5 cm, Taschenbuch, Englisch
- Verlag: Sage Publications Ltd.
- ISBN-10: 1529796113
- ISBN-13: 9781529796117
- Erscheinungsdatum: 29.06.2023
Sprache:
Englisch
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