Business Analytics (ePub)
Combining data, analysis and judgement to inform decisions
(Sprache: Englisch)
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across...
Taking a highly practical approach, it covers major use cases for analytics across...
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Produktdetails
Produktinformationen zu „Business Analytics (ePub)“
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
. Analytics in Practice vignettes show how data and analytics have been applied in real organisations
. Video interviews with industry professionals bring examples to life
. A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
. Analytics in Practice vignettes show how data and analytics have been applied in real organisations
. Video interviews with industry professionals bring examples to life
. A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Autoren-Porträt von Mary Ellen Gordon
Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.
Bibliographische Angaben
- Autor: Mary Ellen Gordon
- 2023, 1. Auflage, 240 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1529615984
- ISBN-13: 9781529615982
- Erscheinungsdatum: 24.05.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.61 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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