Public Perceptions of Radiation Effects on Health Risks and Well-Being

Introduction and Background.- Radiation and RF-EMF.- Risk Perception.- Risk Communication.- Perceived Risk and Public Behavior.- Issues and Gaps.- Research Methodology.- Research Approach.- Research Sample.- Data Sources.- Data Analyses Findings.- Public Profiles.- Research Outputs.- Discussion and Conclusion.- Discussion on Findings.- Recommendations.- Implications.- Limitations and Future Research.- Appendix References.

Dr. Yusniza Kamarulzaman is a Senior Lecturer and also serves as Head of the Marketing Department at the Faculty of Business and Accountancy, University of Malaya. She is the former Director of the University Malaya Centre of Innovation and Commercialisation and also a Visiting Scholar at the Western Michigan University, U.S. She received her Ph.D. in Marketing in 2006, Postgraduate Diploma in Research Methodology in 2003, both from Cardiff University, United Kingdom followed by Postgraduate Diploma in Entrepreneurship from Cambridge University in 2013. She holds an MBA (Marketing) from UKM, Malaysia and obtained her BBA (Marketing), from UiTM, Malaysia.
Dr. Farrah Dina Yusop is an Associate Professor and concurrently the Director of UM's Academic Enhancement and Leadership Development Centre (ADeC). She holds a PhD in two fields: Curriculum and Instructional Technology (CIT) and Human Computer Interaction (HCI) from Iowa State University (ISU), USA. Dr. Farrah actively researches and publishes in the areas of higher education, Web 2.0, social media, educational games and mobile learning. She is especially known for her Civic-Minded Instructional Designer (CMID) conceptual framework which has reframed current ways of educating professionals for the purpose of improving public life.
Dr. Noorhidawati Abdullah is an Associate Professor at Department of Library & Information Science in the Faculty of Computer Science & Information Technology, University of Malaya. Her research interests include digital library, information management, electronic library and information seeking behavior. She is at present the editorial board member of the Malaysian Journal of Library & Information Science (JIF 0.423 JCR 2012). She is regularly serves as a scientific committee of several reputable International Conferences (such as IColis) and also a reviewer for a number of international and local conference papers.
Dr. Azian bin Madun is a Senior Lecturer at the