Connecting Organizational Silos / SAS Institute Inc (PDF)

Foreword Preface Acknowledgments Chapter 1 Your Organization is Not? The Web? Terminology and Definitions From Documents to Flows Social Side of Knowledge Flows KFM versus Social Media Case Study 1: The Hub (SAS) Case Study 2: RedNet (Red Ventures) Notes Chapter 2 Why Should You Care about Social Media? Motivations Network Dynamics Breaking Isolation The Super-Water Cooler Handling the Dynamic Organization Innovation Enablement Notes Chapter 3 Getting Started Inside versus Outside Social Media Differences in the World Laying the Foundation How to Really Get It off the Ground Launch: Project or Initiative? Technology: Build or Buy Notes Chapter 4 Roles More than Just Socializing Individuals and Departments Mobilize Your Evangelizers Notes Chapter 5 Driving for Success Get All Stakeholders Involved Early Go Viral Freedom within Borders: The Power of Guidelines Training Portfolio Pulse Executive Participation: Not Just Buy-In Notes Chapter 6 Fighting Barriers Fear of Losing Control Unlearning Dealing with ?Stupid? Integration No Time to Post: Portfolio Management Legal Concerns Note Chapter 7 Technology: The Enabler Social or Supporting Social I Want an Internal Facebook The Power of Simplicity Multi-Dimensional Navigation Groups or Communities Notification Management Notes Chapter 8 Social Media Analytics Analyze What is Going On Social Network Analysis versus Reporting Choosing the Right KPIs Notes Chapter 9 What?s Next Advances in Technology Dealing with Channel Overload More Social or More Technology Interaction Trends Notes Chapter 10 Final Thoughts Appendix A Key Success Factors Appendix B Additional Resources About the Author

FRANK LEISTNER is Chief Knowledge Officer for SAS Global
Professional Services. He has been in the IT industry for more than
twenty years, beginning as a systems programmer for Nixdorf
Computer in his native Germany. From 1989 to 1993, he worked for
Siemens-Nixdorf in a liaison role out of Mountain View, California,
focusing on the development of UNIX multiprocessor operating
systems. In 1993, Leistner joined the European headquarters of SAS,
shifting his focus to application development and field consulting.
Based on his experiences in the field, he founded the SAS knowledge
management program in 1997 and, since then, has been leading a
range of knowledge exchange initiatives on a global level.

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