Connecting Organizational Silos / SAS Institute Inc (ePub)
Taking Knowledge Flow Management to the Next Level with Social Media
(Sprache: Englisch)
Practical guidance on how to successfully introduce enterprise
social networks to connect employees
While there are a fast growing number of books around social
media and enterprise 2.0, the focus is often on the technical
tools. Connecting...
social networks to connect employees
While there are a fast growing number of books around social
media and enterprise 2.0, the focus is often on the technical
tools. Connecting...
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Practical guidance on how to successfully introduce enterprise
social networks to connect employees
While there are a fast growing number of books around social
media and enterprise 2.0, the focus is often on the technical
tools. Connecting Organizational Silos approaches social
media and enterprise 2.0 from a knowledge flow management
perspective. It offers practical and specific guidance on what to
do and what not to do when introducing social media in an
organization. This concise, easy-to-read guide offers a
nuts-and-bolts look at how to get started in social media and drive
it to success.
* Examines knowledge flows and the deployment of social media
networks within organizations
* Helps organizations become more successful in introducing
social media tools and platforms into their organizations
By incorporating social media into their business, organizations
will be able to make better use of their member's knowledge and
thereby become more competitive. Connecting Organizational
Silos discusses all aspects of enterprise social media and how
it can help to drive corporate growth.
social networks to connect employees
While there are a fast growing number of books around social
media and enterprise 2.0, the focus is often on the technical
tools. Connecting Organizational Silos approaches social
media and enterprise 2.0 from a knowledge flow management
perspective. It offers practical and specific guidance on what to
do and what not to do when introducing social media in an
organization. This concise, easy-to-read guide offers a
nuts-and-bolts look at how to get started in social media and drive
it to success.
* Examines knowledge flows and the deployment of social media
networks within organizations
* Helps organizations become more successful in introducing
social media tools and platforms into their organizations
By incorporating social media into their business, organizations
will be able to make better use of their member's knowledge and
thereby become more competitive. Connecting Organizational
Silos discusses all aspects of enterprise social media and how
it can help to drive corporate growth.
Inhaltsverzeichnis zu „Connecting Organizational Silos / SAS Institute Inc (ePub)“
Foreword xi Preface xiii Acknowledgments xxi Chapter 1 Your Organization Is Not "The Web" 1 Terminology and Definitions 1 From Documents to Flows 6 Social Side of Knowledge Flows 7 KFM versus Social Media 10 Case Study 1: The Hub (SAS) 11 Case Study 2: RedNet (Red Ventures) 15 Notes 17 Chapter 2 Why Should You Care about Social Media? 19 Motivations 19 Network Dynamics 24 Breaking Isolation 26 The Super Watercooler 29 Handling the Dynamic Organization 32 Innovation Enablement 33 Notes 36 Chapter 3 Getting Started 37 Inside versus Outside Social Media 37 Differences in the World 39 Laying the Foundation 45 How to Really Get It Off the Ground 50 Launch: Project or Initiative? 55 Technology: Build or Buy 56 Notes 58 Chapter 4 Roles 61 More Than Just Socializing 61 Individuals and Departments 68 Mobilize Your Evangelizers 74 Notes 77 Chapter 5 Driving for Success 79 Get All Stakeholders Involved Early 79 Go Viral 82 Freedom within Borders: The Power of Guidelines 85 Training Portfolio 87 Pulse 91 Executive Participation: Not Just Buy-In 93 Notes 96 Chapter 6 Fighting Barriers 97 Fear of Losing Control 97 Unlearning 100 Dealing with "Stupid" 102 Integration 103 No Time to Post: Portfolio Management 110 Legal Concerns 111 Note 114 Chapter 7 Technology: The Enabler 115 Social or Supporting Social 115 I Want an Internal Facebook 118 The Power of Simplicity 120 Multidimensional Navigation 125 Groups or Communities 130 Notification Management 134 Notes 138 Chapter 8 Social Media Analytics 139 Analyze What Is Going On 139 Social Network Analysis versus Reporting 146 Choosing the Right KPIs 151 Notes 155 Chapter 9 What's Next 157 Advances in Technology 157 Dealing with Channel Overload 162 More Social or More Technology 164 Interaction Trends 167 Notes 168 Chapter 10 Final Thoughts 171 Appendix A Key Success Factors 175 Appendix B Additional Resources 181 About the Author 183 Index 185
Autoren-Porträt von Frank Leistner
FRANK LEISTNER is Chief Knowledge Officer for SAS GlobalProfessional Services. He has been in the IT industry for more than
twenty years, beginning as a systems programmer for Nixdorf
Computer in his native Germany. From 1989 to 1993, he worked for
Siemens-Nixdorf in a liaison role out of Mountain View, California,
focusing on the development of UNIX multiprocessor operating
systems. In 1993, Leistner joined the European headquarters of SAS,
shifting his focus to application development and field consulting.
Based on his experiences in the field, he founded the SAS knowledge
management program in 1997 and, since then, has been leading a
range of knowledge exchange initiatives on a global level.
Bibliographische Angaben
- Autor: Frank Leistner
- 2012, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118417399
- ISBN-13: 9781118417393
- Erscheinungsdatum: 05.09.2012
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